Digital Marketing & Paid Traffic Course
This course provides hands-on training in paid traffic strategies, focusing on product assessment, targeting, planning, landing pages, tracking, KPIs, campaign organization, creative development, and data-driven testing for budget-conscious growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in a hands-on, results-driven method for paid traffic through this targeted course. Discover how to assess products and target groups, craft effective channel and budget plans, create strong landing pages, and set up dependable tracking systems. Define precise KPIs, organise campaigns, develop creative content, and use testing, refinement, and expansion techniques suited to limited budgets for steady, trackable progress.
Elevify advantages
Develop skills
- Proficiency in KPIs for paid advertisements: interpret CTR, CPC, CPA, ROAS and respond swiftly to data.
- Intelligent budget expansion: increase investment in successful elements while safeguarding ROAS on modest budgets.
- Effective conversion funnels: align audiences with promotions, creatives, and landing pages.
- Expert tracking configuration: set up GA4, GTM, Meta Pixel and confirm essential events.
- Testing based on data: conduct fast A/B tests on ads, offers, and pages for rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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