Machine Learning in Digital Marketing Course
This course equips marketers with essential machine learning skills to enhance digital campaigns through data-driven segmentation, automation, testing, and privacy management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to transform raw data into intelligent marketing campaigns using practical machine learning ideas, segmentation, clustering, and targeting. You will learn to create and apply RFM and behavioural segments, utilise platform automation, plan solid tests, monitor key performance indicators, handle privacy and consent, and manage a secure, marketer-driven machine learning process from data preparation to optimisation.
Elevify advantages
Develop skills
- ML basics for marketers: quickly understand key models, metrics, and data preparation.
- Practical customer segmentation: create RFM and behavioural clusters that drive conversions.
- Mastery of platform ML: effectively use Google and Meta automation, pixels, and APIs.
- SQL and spreadsheet analysis: extract, clean, and segment customer data in a few hours.
- Testing, attribution, and protection: conduct A/B tests, measure impact, and manage privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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