Hotjar Course
This course equips you with practical skills to leverage Hotjar for user experience optimization and conversion rate improvement through hands-on setup, analysis, and actionable insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to transform site goals into clear research questions, set up recordings, heatmaps, funnels, and surveys, and design reliable sampling and segmentation. You will learn to interpret behaviour patterns, link insights with GA4 and other data, prioritise UX and CRO opportunities, plan A/B tests, and report measurable improvements in conversion, engagement, and revenue using a repeatable optimisation process.
Elevify advantages
Develop skills
- Mastery of Hotjar setup: configure heatmaps, recordings, and funnels in days, not weeks.
- Analysis of behaviour insights: interpret Hotjar data to quickly identify UX friction and CRO opportunities.
- Data-driven UX improvements: convert Hotjar findings into high-impact design and copy modifications.
- Reporting ready for experiments: establish KPIs, benchmarks, and clear metrics for A/B tests.
- Workflow for continuous optimisation: develop a simple, repeatable cadence for Hotjar reviews.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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