Email Marketing Strategies Course
This course equips you with essential skills to optimize email marketing for ecommerce, focusing on strategy, segmentation, customer journeys, testing, and compliance to boost revenue and engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick and practical way to improve your email campaigns. You will learn to create effective audience segments, develop customer lifecycle journeys, and apply RFM scoring, personalisation, and product recommendations to increase revenue. You will also gain expertise in data systems, legal compliance, email delivery, and testing to establish proper performance indicators, enhance outcomes, and expand a dependable and profitable email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: rapidly assess, compare, and connect with business objectives.
- Segmentation expertise: create valuable long-term customer groups using behaviour and RFM information.
- Lifecycle journeys: develop welcome, after-purchase, and re-engagement sequences that drive conversions.
- Testing and improvement: conduct thorough A/B tests and quickly expand successful email designs.
- Delivery and compliance: safeguard sender credibility and follow email laws.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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