Website Content Strategy Course
This course equips you with strategies to create effective website content for B2B SaaS, focusing on research, planning, and optimization to drive qualified leads.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Website Content Strategy Course teaches you to plan a high-converting B2B SaaS site from research to launch. You will learn to analyse search intent, define clear goals, craft focused messaging, structure navigation, and map content to each buyer stage. It also provides practical guidance on metrics, dashboards, A/B tests, and a 30/60/90-day implementation roadmap to prioritise pages that drive more qualified leads and demos.
Elevify advantages
Develop skills
- Website goal setting: turn business targets into clear, trackable site KPIs.
- Audience research: map search intent and pain points into winning content ideas.
- Information architecture: design SEO-friendly nav and page flows for B2B SaaS.
- Buyer journey planning: align awareness, consideration, and decision content.
- Optimization roadmap: prioritise pages, tests, and quick wins for measurable lift.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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