Display Advertising Course
This course equips you with the skills to launch and optimize display advertising campaigns for eco-friendly cosmetics, focusing on audience targeting, creative development, budget management, and performance analysis to drive brand awareness and engagement in the US market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Display Advertising Course teaches you how to create effective awareness campaigns for eco-friendly cosmetics in the United States. You will learn to identify target audiences, develop compelling messages based on value, select appropriate targeting methods, and create impactful visuals. Gain expertise in managing budgets, bidding strategies, performance measurement, and campaign optimisation to increase visibility, ensure brand protection, and quickly convert impressions into genuine interest.
Elevify advantages
Develop skills
- Plan display campaigns by setting awareness objectives, key performance indicators, and positioning for eco-beauty products.
- Build intelligent audiences using affinity, in-market, lookalike, and remarketing lists.
- Optimise media expenditure through bids, budgets, pacing, dayparting, and frequency caps.
- Design compelling creatives with eco-focused messaging, suitable formats, and visual elements.
- Analyse campaign outcomes swiftly with dashboards, brand lift metrics, click-through rates, video completion rates, and viewability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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