E-commerce Conversion Optimization with Data Analytics Course
This hands-on course equips you with data-driven techniques to boost e-commerce conversions in fashion and streetwear, covering funnel analysis, benchmarking, and A/B testing for improved UX and order value.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This brief, hands-on course teaches you to enhance e-commerce conversion rates using actual data from fashion and streetwear sectors. You will explore essential funnel metrics, analyse performance across devices and channels, and apply U.S. benchmarks to establish achievable goals. Practice defining issues, conducting rapid analytics assessments, modelling results, and transforming insights into prioritised A/B tests that elevate checkout processes, build trust, and increase average order value.
Elevify advantages
Develop skills
- Mastery of conversion benchmarks: quickly establish practical targets for fashion e-commerce.
- Setting analytics goals: convert business KPIs into precise, measurable indicators.
- Funnel diagnostics: identify drop-offs using data on devices, channels, products, and user behaviour.
- From insight to hypothesis: transform raw metrics into effective A/B test concepts.
- Optimising checkout UX: create swift improvements for cart, payment, and trust elements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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