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Content Marketing Strategy Course

Content Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns over three months. You will establish clear goals and KPIs, create a detailed plan covering TOFU, MOFU, and BOFU stages, develop buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and using data to drive steady growth focused on conversions.

Elevify advantages

Develop skills

  • SaaS content research: transform quick market reviews into solid buyer understandings.
  • Funnel content design: arrange TOFU, MOFU, BOFU materials that guide leads towards trials.
  • 3-month content roadmap: develop calendars based on KPIs using adaptable templates.
  • SEO and copy optimization: create pages optimised for search that turn visitors into customers.
  • Experimentation workflow: perform A/B tests and refine content based on solid evidence.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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