B2B SaaS Marketing Course
This course equips you with strategies to integrate product-led growth (PLG) and sales-led growth (SLG) in B2B SaaS, focusing on pricing, onboarding, analytics, and revenue operations to drive activation, retention, and ARR growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The B2B SaaS Marketing Course provides a practical, fast-paced guide to growing product-led and sales-led approaches together. You will learn to design effective pricing tiers, define value metrics, and conduct smart experiments. Develop onboarding and activation flows that convert users, establish clear handoffs from product-led growth to sales-led growth, and create sales enablement materials, dashboards, and 90-day roadmaps that boost activation, retention, and annual recurring revenue.
Elevify advantages
Develop skills
- PLG–SLG strategy: design mid-market SaaS funnels that convert and expand quickly.
- Activation analytics: run funnel, cohort, and A/B tests to increase trial-to-paid conversions.
- Onboarding UX: craft 14-day flows and lifecycle messaging that drive adoption.
- SaaS pricing: build tiered PLG–SLG packages, experiments, and ROI narratives.
- Revenue ops: align handoffs, lead scoring, and OKRs to grow ARR efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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