B2B Digital Marketing Course
This course equips mid-sized SaaS companies with practical strategies for a three-month customer acquisition initiative, focusing on MQL standards, buyer profiles, value statements, budget management, campaigns, platform improvements, ROI measurement, and executive reporting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition initiative for mid-sized SaaS companies. You will establish clear MQL standards, create buyer profiles, develop compelling value statements, and align communications to every stage of the purchase process. Gain skills in managing a $60,000 budget, running paid and organic campaigns, improving company-controlled platforms, measuring return on investment, and presenting assured reports to executives using practical standards and conversion calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue objectives into exact MQL and pipeline targets.
- Persona-led messaging: develop targeted value propositions for Operations Directors and Product Managers.
- Channel playbooks: initiate effective LinkedIn, Google, email, and webinar campaigns with strong returns.
- Analytics and ROI: monitor UTMs, cost per lead, cost per MQL, and recovery periods using straightforward dashboards.
- Conversion optimization: construct landing page sequences that increase demonstrations and sales-qualified prospects.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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