App marketing course
This course equips you with essential skills for app marketing, covering user personas, growth strategies, metrics, and retention techniques to drive successful app launches and scaling.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you to define clear user personas, create a solid value proposition, and establish precise goals using appropriate metrics. You will explore effective strategies for App Store Optimization, organic expansion, and impactful paid advertising campaigns, along with onboarding and retention processes that enhance lifetime value while managing customer acquisition costs. Develop a targeted 3–6 month plan featuring affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market alignment.
- App growth metrics mastery: establish DAU, LTV, CAC and formulate effective OKRs quickly.
- Organic app growth tactics: implement ASO, content, referrals and partnerships.
- Paid acquisition sprints: evaluate creatives, audiences and channels for optimal ROAS.
- Retention journey design: construct onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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