Advanced Mobile Marketing Course
Gain expertise in sophisticated mobile marketing techniques, including SKAN implementation, MMP utilisation, and data-informed user acquisition. Master campaigns on TikTok, Meta, and Google platforms, develop KPI monitoring dashboards, execute intelligent A/B tests, and leverage insights to drive expansion and achieve superior returns on investment in mobile app promotion.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with essential skills to effectively plan, execute, and expand successful app marketing campaigns. You will explore key performance indicators, attribution methods, and retention strategies, while enhancing creative content, user onboarding, and app store optimization to maximize revenue after installation. Delve into advanced techniques for TikTok, Meta, and Google App Campaigns, establish robust measurement systems compatible with SKAN, conduct reliable A/B testing, and convert weekly reports into actionable growth strategies.
Elevify advantages
Develop skills
- Master data-driven attribution using MMPs, SKAN, and first-party tracking methods.
- Optimise high-return user acquisition campaigns across TikTok, Meta, and Google App platforms.
- Develop KPI analysis and LTV models with custom dashboards and cohort evaluations.
- Conduct efficient A/B tests for user acquisition with assured interpretation skills.
- Enhance ASO and onboarding to improve conversion rates, registrations, and initial user retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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