Adobe Analytics Course
This course provides hands-on training in Adobe Analytics, covering setup, tagging, reporting, and optimization for ecommerce and marketing analytics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you to set up tidy report suites, organise eVars and events properly, and construct an accurate ecommerce purchase funnel. You will learn to check tagging, match orders, monitor campaigns using correct UTMs, and secure data over different domains. Afterwards, you will produce reports based on key performance indicators, group user behaviours, spot irregularities, and convert funnel findings into straightforward optimisation and testing strategies that you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: construct purchase paths, segments, and drop-off reports quickly.
- Experiment tracking: prepare A/B tests, events, and uplift assessment in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, fix tags, and measure against industry standards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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