Image Management Course
This course teaches essential strategies for managing and protecting a SaaS brand's image during crises, including positioning, messaging, multi-channel responses, analytics, and risk mapping to ensure quick recovery and long-term reputation growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Image Management Course equips you with practical skills to safeguard and bolster a SaaS brand during intense situations. You will learn to establish solid positioning, create message frameworks prepared for crises, and develop responses tailored to channels like web, email, press, and social media. Employ tested templates, KPIs, simulations, and monitoring tools to address incidents swiftly, restore trust, and foster sustained reputation enhancement.
Elevify advantages
Develop skills
- SaaS brand positioning: build trustworthy, people-centered tech reputations fast.
- Crisis messaging: craft clear, accountable statements for high-pressure incidents.
- Multi-channel playbooks: execute aligned responses across PR, email, and social.
- Reputation analytics: track NPS, CSAT, sentiment, and churn to guide action.
- Risk and stakeholder mapping: prioritize audiences and issues for rapid response.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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