Digital PR Course
This course equips participants with essential skills for digital PR in the sustainable sportswear industry, focusing on strategy development, audience targeting, campaign execution, performance analysis, and crisis management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital PR Course teaches how to create targeted personas, assess online presence, and divide audiences for sustainable sportswear brands. You will learn to develop clear positioning, messages supported by data, and SMART goals, then create combined earned, owned, and shared strategies. Additionally, you will engage in campaign planning, reaching out to influencers, measuring results, and responding to crises with practical templates and straightforward, repeatable processes.
Elevify advantages
Develop skills
- Design digital PR strategies: create quick, integrated earned and owned plans.
- Target audiences and personas: precisely segment runners and eco-conscious buyers.
- Execute campaigns: develop pitches, content, and influencer briefs that succeed.
- Analyze PR metrics and KPIs: monitor backlinks, traffic, and sentiment using clear dashboards.
- Manage crises and ethics: address greenwashing risks and safeguard brand trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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