Digital PR Course
This course equips participants with essential skills for digital PR in the sustainable sportswear industry, focusing on strategy development, audience targeting, campaign execution, performance analysis, and crisis management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital PR Course teaches how to create targeted personas, assess online presence, and divide audiences for sustainable sportswear brands. You will learn to develop clear positioning, messages supported by data, and SMART goals, then create combined earned, owned, and shared strategies. Additionally, you will engage in campaign planning, reaching out to influencers, measuring results, and responding to crises with practical templates and straightforward, repeatable processes.
Elevify advantages
Develop skills
- Design digital PR strategies: create quick, integrated earned and owned plans.
- Target audiences and personas: precisely segment runners and eco-conscious buyers.
- Execute campaigns: develop pitches, content, and influencer briefs that succeed.
- Analyze PR metrics and KPIs: monitor backlinks, traffic, and sentiment using clear dashboards.
- Manage crises and ethics: address greenwashing risks and safeguard brand trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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