Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in market research, brand positioning, content strategy, media planning, and marketing analytics tailored for promoting eco-friendly cosmetics like GreenGlow, focusing on practical, results-driven approaches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and develop strong, convincing messages that lead to sales. You will learn to identify market segments, select suitable channels, design 3-month campaigns, and produce effective content. Additionally, you gain skills in practical budgeting, simple analytics, A/B testing, and reporting to ensure all efforts are trackable, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly identify trends, gaps, and buyer motivations.
- Brand positioning for green cosmetics: create unique selling points and evidence-based claims.
- Content strategy for social and in-store: develop high-impact materials focused on conversions.
- Media planning in 3 months: create efficient, combined schedules that maximise advertising budget.
- Marketing analytics basics: establish SMART goals, test materials, and optimise quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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