Advertising and Marketing Course
Master DTC skincare advertising with a full-funnel marketing strategy. Learn targeting, creative, channel mix, KPIs, and optimization to lower CAC, boost ROAS, and turn new customers into loyal, high-LTV buyers. This course provides practical tools for growing brands through integrated campaigns and data-driven decisions across social, search, email, and influencers.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master a complete, practical system to grow DTC skincare brands, from situation analysis and SMART goal setting to precise audience research, positioning, and channel planning. Learn how to build integrated campaigns across social, search, email, and influencers, then track KPIs, optimize creative, refine budgets, and improve every touchpoint in the customer journey for measurable, repeatable results.
Elevify advantages
Develop skills
- DTC strategy design: turn business goals into sharp, testable ad plans fast.
- Audience and funnel mastery: segment, target, and message across every channel.
- Creative and landing tests: build quick A/B roadmaps that lift conversion.
- Performance tracking: set KPIs, dashboards, and rules to scale winning ads.
- Cross-channel journeys: map, personalize, and optimize from click to repeat buy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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