Ad Course
This course offers a practical guide to launching a ready-to-drink beverage in a US market, focusing on analysis, strategy, creative development, and performance measurement for a successful 3-month campaign.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Ad Course provides a quick, hands-on approach to introducing a ready-to-drink beverage in a US city, covering market and competitor analysis, precise positioning, value propositions, and core messaging. Develop customer personas, outline a 3-month multi-channel rollout, create compelling social media and out-of-home ads, and apply straightforward metrics, dashboards, and guidelines to evaluate, refine, and report outcomes effectively.
Elevify advantages
Develop skills
- Brand positioning: analyse competitors and develop clear value propositions swiftly.
- Audience insights: create evidence-based personas and media patterns in a few days.
- Media planning: formulate efficient 3-month launch strategies with balanced channel selection.
- Creative concepts: produce engaging social and out-of-home concepts that encourage product trials.
- Campaign analytics: select key performance indicators and adjust budgets using straightforward rules.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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