Communication for Behavior Change Course
Master the full cycle of behavior change communication — from audience analysis and message design to community mobilization and program evaluation. This course equips public health professionals, NGO practitioners, and communication specialists with the strategic and practical skills to design campaigns that drive real, measurable behavior change.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You will learn how to apply leading behavioral theories to diagnose communication gaps and design targeted interventions. The course covers audience segmentation, formative research, and strategic planning, giving you the tools to build evidence-based communication strategies from the ground up. You will develop persuasive messages across interpersonal, print, broadcast, and digital channels, then test and refine them with real audiences. Community engagement, peer influence, and participatory methods are covered in depth. You will also build monitoring and evaluation frameworks to measure behavioral outcomes and use data to continuously improve your programs.
Elevify advantages
Develop skills
- Audience Segmentation: Identify and profile target audiences to drive precise, behavior-focused messaging.
- Message Design: Craft persuasive, theory-grounded messages tailored to specific audience segments.
- Strategic Planning: Develop end-to-end communication strategies aligned to measurable behavioral objectives.
- M&E Framework Design: Build monitoring systems that track outputs, outcomes, and program impact.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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