Laboratory Product Management Course
Master laboratory product management—from market research and positioning to pricing, promotion, and regulatory strategy—and learn to launch, grow, and optimize lab products that win in real clinical environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical product management skills tailored to diagnostic systems with this focused, high-impact course. Learn to segment customers, define clear value propositions, and differentiate your solution using real competitive data. Master pricing models, channel strategies, and promotional tactics, then plan launches, track KPIs, and manage the first two years of the product life cycle with confidence.
Elevify advantages
Develop skills
- Lab market research: size PCR demand, profile rivals, and spot price signals fast.
- Lab product positioning: craft sharp value, proof points, and differentiation.
- Lab pricing & channels: design offers, models, and distributor vs direct mix.
- Lab launch execution: drive adoption with pilots, KOLs, and targeted promos.
- Regulatory & quality basics: CLIA, ISO 15189, FDA/IVDR, and post-market vigilance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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