Web Analytics for Retail and E-commerce Course
Master web analytics for retail and e-commerce in foreign trade. Learn to track cross-border traffic, link logistics and customs data to KPIs, reduce cart abandonment, and optimize revenue by country, currency, shipping costs, and payment methods.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master essential web analytics skills for retail and e-commerce, focusing on international traffic, conversion, and revenue performance. Learn to track campaigns across channels, connect data with logistics, measure shipping and customs impact, analyze checkout behavior, and build clear dashboards and KPIs. Finish with a practical optimization playbook you can apply immediately to boost results across multiple markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: read sessions, users, and country-level KPIs.
- Conversion and revenue KPIs: compute rates, AOV, and net revenue by market.
- Logistics-integrated analytics: link shipping, duties, and customs to sales.
- Checkout and payment analysis: track funnels, failures, and abandonment by country.
- Optimization playbook: design tests, KPIs, and reports for foreign trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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