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Advertising Media Planning & Buying Course

4.8/5
Advertising Media Planning & Buying Course
4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Advertising Media Planning & Buying Course gives you a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Learn how to choose the right channels, allocate budgets, and build realistic forecasts using CPM, CPC, and CPA benchmarks. Master negotiation with platforms and publishers, protect performance with smart contracts, and optimize campaigns with data-driven measurement and scaling tactics.

Elevify advantages

Develop skills

  • Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
  • Budget modeling: forecast CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimization: shift spend, test fast, and scale winning finance ads.
  • Publisher negotiation: secure finance inventory, added value, and safe CPAs.
  • Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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