Product Strategy Course
Master product strategy for collaboration tools. Learn market research, JTBD, positioning, metrics, and roadmap planning so you can design differentiated products, validate risks fast, and ship features that drive real customer and business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Product Strategy Course gives you a practical toolkit to research markets, analyze competitors, and uncover real collaboration pain points. Learn to define segments, craft sharp JTBD statements, and build differentiated positioning. You will design strategic themes, plan a focused roadmap, model revenue impact, and shape a clear go-to-market plan with metrics and experiments that reduce risk and drive adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors fast using real public data sources.
- Product positioning: craft sharp vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and pinpoint high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12–18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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