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Strategic Brand Management Course

Strategic Brand Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Strategic Brand Management Course gives you a focused, practical toolkit to grow a flavored sparkling water brand in the U.S. You will analyze category trends, competitors, and consumers, define sharp positioning, build a clear identity system, and design a 12–18 month activation roadmap with measurable KPIs, governance, and reporting so every initiative is aligned, efficient, and results driven.

Elevify advantages

Develop skills

  • Market analysis: size, trends, and competitor gaps in flavored sparkling water.
  • Audience insights: build data-driven segments, personas, and consumption occasions.
  • Brand positioning: craft sharp benefit hierarchies and winning messaging pillars.
  • Brand identity: design clear visual, verbal, and packaging systems that stand out.
  • Activation planning: build 12–18 month roadmaps with KPIs and ROI-focused tactics.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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