Nudging in Marketing Course
Master nudging in marketing to drive healthier grocery choices and higher conversions. Learn behavioral economics, digital choice architecture, and A/B testing to design ethical, high-impact nudges tailored to real shopper behavior in Indonesia and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to design ethical nudges that guide shoppers toward healthier grocery choices in Indonesia. This concise course covers key behavioral biases, digital choice architecture, and practical on-site tactics across search, product pages, cart, and checkout. Learn to run rigorous A/B tests, track impact with clear metrics, and implement high-impact nudges while respecting user trust and local constraints.
Elevify advantages
Develop skills
- Design behavioral nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimize digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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