Merchandising & In-store Promotion Course
Master retail merchandising and in-store promotion to boost traffic, conversion, and AOV. Learn zoning, visual storytelling, product grouping, and data-driven KPIs to design impactful store experiences that turn browsers into loyal customers.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Boost in-store results with a practical course that shows you how to analyze stores and customers, plan zoning and circulation, and design effective product groupings and displays. Learn to build clear visual stories, optimize fitting rooms and checkout, and apply behavioral triggers. Turn data into action with KPIs, A/B tests, and simple tools that help you execute, measure, and continuously improve your visual strategy.
Elevify advantages
Develop skills
- Retail space analysis: quickly assess malls, traffic data, and target shoppers.
- Visual storytelling: design high-impact, on-brand in-store promotions that sell fast.
- Zoning & layout: plan shopper flow, wayfinding, and fixtures for maximum conversion.
- Product display tactics: group, cross-sell, and spotlight hero items to lift AOV.
- Performance tracking: use KPIs and A/B tests to refine merchandising in real time.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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