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Marketing & Market Research Course

Marketing & Market Research Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This concise course shows you how to define market scope, analyze competitors, profile consumers, and diagnose sales stagnation for eco-friendly cleaning products in Latin America. Learn to use real data from reports, social platforms, and retail sites to build evidence-based strategies, craft clear positioning, and design a 3-month action plan with KPIs, experiments, and stakeholder-ready deliverables.

Elevify advantages

Develop skills

  • Market research execution: run fast, data-driven studies for new markets.
  • Competitor insight mapping: decode pricing, channels, and brand messaging.
  • Customer segmentation design: build sharp personas and buying behavior profiles.
  • Growth diagnosis skills: pinpoint root causes of sales stagnation with lean data.
  • Go-to-market planning: craft 90-day action plans with KPIs and test-and-learn.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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