Marketing Management Course
Master marketing management with a 6‑month campaign plan, clear KPIs, smart budget allocation, and sharp positioning. Learn to analyze competitors, lead a small team, and grow eco-friendly DTC brands with data-driven, high-impact marketing strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course gives you a complete toolkit to grow an eco-friendly DTC cleaning brand in the United States. Learn how to define a sharp value proposition, analyze competitors, build data-driven objectives and KPIs, and turn customer insight into clear positioning. Create integrated 6-month campaigns, optimize channels and budgets, organize a lean team, and track performance with simple, actionable frameworks.
Elevify advantages
Develop skills
- Data-driven KPIs: set SMART goals, select metrics, and build lean tracking plans.
- Market insight: profile eco-conscious U.S. buyers and map high-intent journeys.
- Channel strategy: design paid, organic, email, and influencer plans that convert fast.
- Budget control: allocate media spend, hit CAC/ROAS targets, and optimize in weeks.
- Team workflows: structure a 4-person marketing squad with agile, high-output rituals.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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