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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Integrated Marketing Communications Course gives you a clear, practical system to build cohesive campaigns for sustainable fashion. Learn to define positioning, craft message pillars, and adapt copy across paid, owned, retail, PR, and social channels. Use templates, governance frameworks, and 12-week planning tools to align teams, track KPIs, avoid greenwashing, and drive consistent, measurable results fast.

Elevify advantages

Develop skills

  • 3-Month IMC planning: build 12-week calendars, channel mix, and campaign cadence.
  • Brand positioning: craft sharp promises, message pillars, and tone of voice.
  • Audience segmentation: design personas, journeys, and high-value target segments.
  • Channel strategy: align paid, owned, PR, retail, and social around one core story.
  • Governance & tools: set workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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