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Data Science for Marketing Course

Data Science for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Data Science for Marketing Course shows you how to clean and prepare customer and order data, explore profiles, spot seasonality, and build clear dashboards. Learn segmentation, RFM scoring, churn flags, and simple LTV to create actionable audiences. Then measure channel efficiency, design tests, reallocate budget, and implement best practices with reliable tracking and governance for fast, confident decisions.

Elevify advantages

Develop skills

  • Customer analytics: quickly profile customers, orders, and seasonality trends.
  • Segmentation & scoring: build RFM, churn, and LTV scores for precise targeting.
  • Channel performance: measure ROAS, net contribution, and profitable campaign mix.
  • Experiment design: set up A/B tests and holdouts to validate marketing ideas fast.
  • Activation & governance: push segments to ad platforms with clean, reliable tracking.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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