Small Business Marketing Plan Course
Design a high-impact small business marketing plan that drives local traffic and sales. Learn market research, customer segmentation, local channels, content and campaigns, budgeting, and simple analytics tailored for coffee shops and neighborhood brands.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course shows you how to build a practical, data-driven plan for a neighborhood coffee shop. Learn to research local demand, profile nearby competitors, define clear customer segments, and craft strong positioning. Use simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and execute a focused 3-month action plan with ready-to-use templates and easy reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social fast.
- Local market research: map demand, competitors, and neighborhood data.
- Customer positioning: craft sharp value props and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promos solo.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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