Branding Strategies for Brand Repositioning Course
Master branding strategies for brand repositioning in the beverage space. Learn how to redefine positioning, refresh visual identity, build messaging that converts, protect premium pricing, and launch phased campaigns that grow brand equity and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to reposition a beverage brand from discount to modern wellness with confidence. You will learn to analyze category dynamics, define sharp positioning, build a clear messaging framework, and create effective visual and verbal identities. Finally, you will plan phased launches, protect pricing, track KPIs, and manage risk for a successful, sustainable refresh.
Elevify advantages
Develop skills
- Brand positioning strategy: reposition legacy brands into modern wellness spaces.
- Consumer insight research: segment, map occasions, and decode beverage motivations.
- Visual and verbal identity: refresh logos, packs, and tone for premium perception.
- Messaging framework design: build benefit hierarchies and proof points that convert.
- Launch and pricing playbooks: plan phased rollouts, KPIs, and premium-safe promos.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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