from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Psychology Course shows you how real people decide what to click, try, and keep paying for. Learn core motivation and behavioral science, then apply it to user research, segment profiling, onboarding flows, and 7-day engagement plans. Explore cognitive biases, subscription framing, and acquisition campaigns, while using ethical, transparent design and clear measurement to boost retention and satisfaction across digital products.
Elevify advantages
Develop skills
- Apply cognitive biases: design ethical pricing, trials, and subscription flows.
- Turn user research into sharp wellness segments that boost targeting and ROI.
- Craft high-converting ad and landing page copy using motivation and social proof.
- Design onboarding and 7-day engagement flows that lift activation and retention.
- Measure behavioral impact with clear KPIs while avoiding dark UX patterns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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