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Search Engine Advertising (SEA) Training

Search Engine Advertising (SEA) Training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Search Engine Advertising (SEA) Training shows you how to build profitable Google Search campaigns from the ground up. Learn to structure accounts, map keywords to intent, write high-converting responsive search ads, and optimize Quality Score, bidding, and budgets. Get practical tactics tailored to DACH markets, clear reporting frameworks, and repeatable test plans you can apply immediately.

Elevify advantages

Develop skills

  • High-converting ad copy: Craft persuasive RSAs with promos, trust and benefits.
  • Smart keyword strategy: Build intent-based DACH keyword sets that actually convert.
  • Efficient SEA structure: Design lean Google Ads accounts for tight, testable budgets.
  • Quality Score optimization: Align keywords, ads and landing pages for cheaper clicks.
  • Data-driven SEA optimization: Test, report and scale campaigns by ROI-focused KPIs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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