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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Marketing Planning & Management Course gives you a clear, practical system to hit ARR targets with confidence. Learn how to design aligned funnels, set KPIs, model ACV and CAC, and build realistic conversion waterfalls. You will master channel strategy, lead scoring, automation, dashboards, and testing routines so you can plan, execute, and optimize campaigns that consistently generate qualified pipeline and revenue.

Elevify advantages

Develop skills

  • Build aligned sales-marketing funnels: define stages, SLAs, and handoffs fast.
  • Model ARR-driven KPIs: turn revenue targets into leads, MQLs, SQLs, and pipeline.
  • Design lean digital channel plans: SEO, paid, email, and demand-gen that convert.
  • Create practical lead scoring: qualify B2B SaaS prospects with clear rules and signals.
  • Optimize CAC and funnels: test, attribute, and refine campaigns with real data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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