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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course shows you how to build high-performing B2B email programs that consistently generate qualified leads. You will define buyer personas, map problems to offers, design segmented nurture flows, and write conversion-focused copy. Learn lead scoring, automation, deliverability, testing, and analytics so you can launch compliant, scalable campaigns that move prospects to sales faster.

Elevify advantages

Develop skills

  • Build B2B SaaS email strategies: align personas, offers, and KPIs fast.
  • Design segmented nurture flows: 5–7 step sequences that convert leads to SQLs.
  • Implement lead scoring: combine behavior and firmographics for sales-ready MQLs.
  • Optimize with testing: run A/B tests and dashboards to lift pipeline metrics quickly.
  • Set up compliant ops: deliverability, consent, and Martech integration done right.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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