App Marketing Course
Master app marketing for real growth. Learn personas, ASO, organic and paid acquisition, onboarding, retention, and LTV/CAC so you can design data-driven campaigns that boost installs, conversions, and revenue in your digital marketing role.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course shows you how to define sharp user personas, craft a strong value proposition, and set clear goals with the right metrics. Learn practical tactics for App Store Optimization, organic growth, and high-impact paid campaigns, plus onboarding and retention flows that boost LTV and control CAC. Build a focused 3–6 month roadmap with low-cost experiments and simple reporting you can apply immediately.
Elevify advantages
Develop skills
- Persona-driven app positioning: turn user insights into sharp market fit.
- App growth metrics mastery: define DAU, LTV, CAC and set winning OKRs fast.
- Organic app growth tactics: execute ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for ROAS.
- Retention journey design: build onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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