Statistical Analysis Training
Dive into practical statistical analysis for business data, covering time series trends, cohort analysis, A/B testing, customer segmentation, and data cleaning. Learn to craft clear reports that turn numbers into strategic decisions, boosting confidence in data-driven choices and delivering tangible business results across marketing and customer insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to transform raw customer data into actionable insights using practical stats methods. You'll master data cleaning, distribution analysis, user segmentation, trend and cohort studies, plus campaign evaluations. Gain skills in simple hypothesis tests, time series forecasting, and business reporting to confidently interpret results, inform strategies, and demonstrate real impact.
Elevify advantages
Develop skills
- Spot trends, seasonal patterns, and campaign effects swiftly with time series analysis.
- Create effective RFM customer segments to identify top-value clients.
- Conduct straightforward A/B tests and pre/post analyses for reliable results.
- Quickly clean marketing datasets by handling missing data, outliers, and structure problems.
- Produce executive summaries that convert stats into clear, actionable advice.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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