Psychology of Communication Course
This course equips you with psychological insights into communication to craft persuasive, ethical email messages. Delve into cognitive and emotional triggers, analyse audience behaviours and stressors, and implement data-driven strategies for email campaigns that enhance engagement, foster trust, and drive higher conversions in your professional work. Ideal for marketers seeking to refine their communication skills with evidence-based techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in the Psychology of Communication Course to create clear, effective email campaigns. Understand how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, then apply this to develop compelling subject lines, mobile-optimised designs, concise body text, and strong calls to action. Master ethical emotional appeals, strategic framing, social proof techniques, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using ethical cognitive and emotional triggers.
- Optimise email content with high-impact subject lines, body copy, and CTAs for quick results.
- Analyse audience data including behaviours, stressors, and device preferences.
- Leverage social proof and framing to build trust and prompt confident actions.
- Conduct A/B tests and monitor key metrics to continuously improve campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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