Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Gain skills to launch, expand, and optimise diagnostic products for success in clinical lab settings. This course equips you with practical tools to manage products from inception through the first two years of their lifecycle, using real-world data and competitive insights for impactful results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value proposition development, and solution differentiation with actual market data. Excel in pricing strategies, distribution channels, and marketing approaches, while planning product launches, monitoring key performance indicators, and confidently handling the initial two years of the product lifecycle.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyse rivals, and identify price trends quickly.
- Lab product positioning: develop clear value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR compliance, and post-market monitoring.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course