Healthcare Marketing Course
This course equips small clinic teams with practical marketing strategies to drive patient growth and loyalty on a limited budget, covering goal-setting, messaging, analysis, multichannel planning, journey design, and data optimization.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to set clear marketing goals, develop patient-focused messages, and position your clinic against current competitors. You'll learn to analyse local demand, select appropriate channels, and create straightforward patient journeys that increase new visits and loyalty. It also provides practical templates for social media, email, SMS, local search, and metrics, enabling a small team to achieve steady growth on a tight budget.
Elevify advantages
Develop skills
- Patient messaging strategy: develop clear, trust-building messages for key patient groups.
- Healthcare market analysis: evaluate competitors, patient segments, and clinic performance quickly.
- Multichannel clinic marketing: plan social media, email, SMS, and community engagement.
- Patient journey design: map out visits and touchpoints to improve retention and loyalty.
- Data-driven optimisation: monitor KPIs, conduct A/B tests, and allocate a small clinic budget effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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