Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to boost revenue, optimize occupancy, and leverage digital tools for direct bookings and guest engagement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more money-making guests, increase direct reservations, and occupy rooms during quiet times. Discover demand assessment, guest grouping, value-filled packages, SEO, paid promotions, OTAs, email, social media, and conversion strategies. Create dashboards, monitor KPIs such as ADR and RevPAR, and apply analytics, testing, and input to sharpen campaigns swiftly and efficiently.
Elevify advantages
Develop skills
- Hotel data analytics: monitor RevPAR, ADR and campaigns for rapid successes.
- Guest segmentation: develop personas and journeys that enhance direct bookings.
- High-impact offers: create seasonal bundles, extras and upsell methods.
- Digital channels mastery: fine-tune SEO, OTAs, email and social for reservations.
- Low-season campaigns: organise budgets, trials and schedules to fill vacant rooms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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