Point-of-Sale Promotion & Activation Course
Master in-store promotions for premium granola products. Delve into customer behaviours, develop effective POS strategies, create activation timelines, manage field operations, and leverage KPIs to increase sales, encourage trials, and secure prime shelf space in tough retail settings. Boost your ability to deliver consistent results through data-driven tweaks and strong execution.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to convert premium granola browsers into buyers via targeted in-store efforts. Gain insights into category trends, buyer drives, and main customer groups, then craft SMART goals, POS tactics, activation schedules, and precise team directives. End up skilled in monitoring KPIs, spotting problems, and refining each 8-week cycle for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying packaging, shelving, and display faults.
- Transform customer insights into practical steps with precise 8-week POS activation targets.
- Build effective POS strategies selecting optimal materials, spots, and non-price promotions.
- Instruct and oversee field staff with detailed store guidelines and photo-based audits.
- Measure POS returns using sales, stock turnover, and display metrics for rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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