In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge in shopper behaviour, store layout, sampling techniques, messaging strategies, key performance indicators, and affordable materials to create, implement, and refine promotions for healthy snacks that encourage trials, purchases, and loyalty. This course equips you with practical skills for measurable results in real store settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Elevate in-store promotions for healthy snacks via this targeted, hands-on course exploring shopper behaviour, store layouts, visual merchandising, and fixtures. Discover planning and running sampling sessions, developing convincing messages, selecting top promotion methods, and training staff. Excel in basic data gathering, vital performance metrics, and refining strategies to ensure each promotion boosts sales significantly and informs better choices.
Elevify advantages
Develop skills
- Design effective in-store promotions for snacks within retail limits.
- Optimise store layouts, signs, and fixtures to increase shopper interest quickly.
- Conduct safe and efficient sampling events that turn trials into sales.
- Monitor promotion performance indicators and improve offers with basic data methods.
- Create compelling health-oriented messages for snacks suited to target groups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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