In-Store Activation Course
Master the art of in-store activations in retail settings by defining precise shopper goals, crafting compelling merchandising and sampling strategies, managing budgets effectively, and monitoring key performance indicators. Transform market insights into high-return displays, trials, and promotions that boost sales right at the shelf, ensuring every effort counts towards tangible business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to establish clear objectives, profile shoppers accurately, and convert insights into effective in-store strategies. Gain skills in visual merchandising planning, budget management, and vendor coordination. Master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations deliver measurable sales growth and scalability.
Elevify advantages
Develop skills
- Develop ROI-focused activation plans to select high-impact in-store initiatives swiftly.
- Map shopper journeys to create effective snack aisle interactions that drive quick conversions.
- Design visual merchandising for snacks including planograms, endcaps, and secondary displays.
- Excel in in-store sampling with optimal layouts, staffing, and conversion measurement.
- Track retail KPIs, run test pilots, and refine activations using solid data insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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