Lesson 1Image management best practices: resolutions, image galleries, colour swatches, image naming for SEOThis part explains image handling best ways for fashion, including sizes, ratios, galleries, colour samples, and SEO-friendly names so pictures load quickly and aid sales and visibility.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging colour swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product content standards: template for descriptions, sizing charts, fit notes, care instructionsThis part sets product content rules for fashion, including description outlines, size guides, fit tips, and care details that cut returns, boost SEO, and keep a steady brand tone.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalising content for different marketsLesson 3Tagging and metadata: collections, filters, search facets, internal tags for merchandisingThis part covers tagging and metadata plans for collections, filters, and search options, plus inner tags for merchandising, allowing flexible promotions, selected displays, and easy site discovery.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Essential product data model: title, long and short descriptions, price, cost, SKU, barcode, attributes, images, alt text, weight, dimensions, vendor, seasonalityThis part defines a strong fashion product data setup, covering main IDs, pricing, logistics info, and detailed content fields so products stay uniform, findable, and set for merchandising and delivery tasks.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Defining product taxonomy: selecting 3 main categories and 2–3 subcategory structures that fit fashion (e.g., Women, Men, Accessories)This part demonstrates how to create a useful fashion category system, pick top categories, set subcategories, and match navigation, filters, and collections so buyers quickly spot relevant goods.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variant strategy: configurable products vs separate SKUs, how variants map to inventory itemsThis part explains how to set up variant structures for size, colour, and style, when to use adjustable products versus separate SKUs, and how choices affect stock, reports, and merchandising options.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, colour, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing strategies and markup fields: MSRP, sale price, cost-of-goods, tiered pricing for promotionsThis part details pricing data setups, including recommended price, base and sale prices, goods cost, and level pricing, so deals, profits, and cuts can be handled steadily across outlets.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk import/export workflows: CSV templates, required fields, validation, batch image uploadThis part covers creating dependable bulk import and export processes using CSV outlines, setting needed fields, checking data, and automating group image uploads to keep big catalogues correct and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Attribute modelling: size, colour, material, fit, SKU conventions and barcode useThis part explains how to model attributes like size, colour, material, and fit, set naming rules, and link attributes to SKU and barcode setups to aid search, filters, and storage tasks.
Standardising size scales and conversionsDefining colour, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
