from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case study. Discover how to convert customer shopping insights into improved product selections, create efficient pricing structures, organise focused promotional activities, and develop implementation plans for shops that include performance indicators, risk management, and tools ready for immediate use in your various outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: transform data from cereal buyers into practical retail strategies.
- Assortment optimisation: construct, review gaps, and streamline product variants for your shops.
- Pricing and price ladders: quickly develop intelligent pricing options for own-label and branded items.
- Promotion planning: design one-month promotional strategies that increase sales volume while safeguarding profits.
- KPI tracking and risk control: oversee category performance and avoid issues with stock and profit margins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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