PESTEL course
Gain mastery in PESTEL analysis tailored for smart home markets across Latin America. The course teaches you to quantify demand, scrutinise political, economic, technological, and social influences, and transform data into straightforward go, hold, or avoid decisions that empower assured business choices. Ideal for professionals navigating regional expansion with evidence-backed insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to analyse smart home markets in Latin America using real data and structured frameworks. You will evaluate political and regulatory risks, economic trends, technological infrastructure, and social patterns, then convert these insights into precise market sizing, opportunity-risk matrices, and actionable recommendations for informed expansion strategies.
Elevify advantages
Develop skills
- Perform PESTEL-based market sizing to rapidly gauge smart home demand and revenue prospects.
- Conduct country screening to pinpoint promising Latin American markets with solid data.
- Evaluate tech ecosystems by reviewing networks, platforms, and standards for product compatibility.
- Map consumer insights to understand digital habits, trust levels, and adoption drivers.
- Synthesise PESTEL findings into executive summaries with clear go, hold, or avoid directives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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