course on business environment
This course equips you with practical PESTEL analysis techniques for smart home devices, teaching how to conduct market scans, assess external risks, source credible data, and produce actionable executive briefs to inform strategic decisions on pricing, sourcing, product design, and regulatory compliance in North America and Europe.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in applying PESTEL analysis to smart home devices, sourcing reliable data, evaluating risks and opportunities, prioritising external factors, and creating executive deliverables with recommendations on pricing, sourcing, design, and compliance for North America and Europe markets.
Elevify advantages
Develop skills
- Conduct PESTEL analysis to produce sharp, evidence-based insights quickly.
- Scan smart home markets to identify EU and US trends, competitors, and growth factors.
- Assess external risks by rating impact, likelihood, and prioritising threats.
- Source, verify, and cite data from global databases for managerial use.
- Design executive briefs that convert complex research into actionable slides.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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